Celebrity-backed Vitamin Brand JSHealth Fined $26,640 For Alleged Unlawful Advertising


The vitamin brand JSHealth, beloved by celebrities, has been fined $26,640 by the Therapeutic Goods Administration for allegedly illegal advertising after alleging supplements could prevent “serious health problems.”

The Sydney-based brand, run by multimillionaire Jessica Sepel, has twice been caught by the Therapeutic Goods Administration for allegedly illegal use of restricted and banned representations in advertising for listed complementary drugs.

It is alleged that the company’s advertising contained claims that the product could treat or prevent serious health problems, including cancer and Alzheimer’s disease.

The vitamin brand JSHealth, beloved by celebrities, has been fined $26,640 by the Therapeutic Goods Administration for allegedly illegal advertising after alleging supplements could prevent “serious health problems.” Jessica Sepel is in the picture

The Sydney-based brand, run by multimillionaire Jessica Sepel, (pictured) has been issued with two notices of infringement for allegedly unlawful use of restricted and prohibited representations in advertising for designated complementary drugs by the Therapeutic Goods Administration

These are restricted and prohibited shows that cannot be used in advertisements without permission from the TGA, which the company did not have.

Before a company can advertise to Australian consumers that a therapeutic good can treat serious health problems, it must apply to the TGA supporting the claims it proposes to make.

Such an application must typically include scientific studies and other evidence to support such a claim.

JSHealth is run by clinical nutritionist Jessica Sepel, 33, and her husband, CEO Dean Steingold. The pair debuted on the Financial Review Young Rich List last year with an estimated net worth of $426 million

Celebrities including Milie Mckintosh (left) and Zara McDemott (right) have publicly supported the brand

Advertisers of therapeutic goods are cautioned that failure to comply with the Therapeutic Goods Act 1989 will have financial and reputational consequences.

They are not allowed to use claims and indications in advertisements that conflict with the requirements of the Act and the Advertising Code.

JSHealth is run by clinical nutritionist Jessica Sepel, 33, and her husband, CEO Dean Steingold.

The couple debuted on the Financial Review Young Rich List last year with an estimated net worth of $426 million.

Ms Sepel’s company is now the second most popular vitamin brand in Australian pharmacies, despite only launching in 2019

Many influencers have shared their love for the brand on Instagram. Married at First Sight star Martha Kalifatidis is pictured

Former WAG Nadia Bartel (pictured) was a JSHealth ambassador before being dropped by the brand last year in the wake of her white powder scandal

Ms Sepel’s company is now the second most popular vitamin brand in Australian pharmacies, despite only launching in 2019.

What is JShealth?

* Jessica Sepel is a nutritionist and has published three cookbooks: The Healthy Life, Living The Healthy Life, and The 12-Step Body Mind Food Reset, as well as an eBook.

*Hair vitamins are in stock in Australia, UK and US. They also recently launched in Asia.

* The nutritionist has gone from a team of four to 30 worldwide, in Australia, UK, US and China.

* The JSHealth community has gone from a few hundred to over a million.

* In 2020, JSHealth won the Deloitte Fast 500 Rising Star Award, with an annual growth rate of 21,540 percent.

* A JSHealth product is sold somewhere in the world every 27 seconds and it is the second most popular brand in Australian pharmacies.

* The brand has a cult following internationally, including Jennifer Lopez, Jessica Alba and Romee Strijd, as well as being home to Rozalia Russian, Phoebe Tonkin, Lara Worthington and more.

* JSHealth vitamins are sold in 126 countries around the world and it has the number one hair growth vitamin in Australia.

* There are over 25,000 independent, third-party verified positive reviews for the products worldwide.

Due to the company’s roaring success, JSHealth now sells a bottle of vitamins every 10 seconds, and plans are now underway to expand into the UK, North America and Asia.

But things haven’t always been smooth sailing for the entrepreneur, with several failed business ventures, including a healthy cereal brand, leaving the couple out with tens of thousands of dollars.

At one point, her husband Dean Steingold was forced to give her the harsh reality that it was time to let go of Ms. Sepel’s dream, as the couple could no longer afford the risk.

But Mr Steingold told the Australian Financial Review that sometimes you have to lose everything when you start a business.

“You have to lose every dollar. Then you’re ready to realize how hard it is to create something,” he said.

Ms. Sepel refused to give up and hit the big hit in 2018 with one of her ideas – developing a vitamin with an anti-stress and anti-anxiety formulation.

“I had patients with depression and anxiety, lack of energy, with poor sleep, and I would prescribe them high doses of fish oil, B vitamins, zinc and magnesium and suddenly they would feel better,” Ms Sepel told The Australian Financial Review magazine .

‘I don’t care if it’s a placebo or not… I saw results. I just knew I could make them better.’

Ms. Sepel says she was discouraged by some from pursuing her dream of breaking into the vitamin industry and that they were “against giants.”

“I don’t like the word haters, but there are so many naysayers and doubters.”

But with little cash to spare and vitamin bottles costing about $20,000 for 2,000 bottles, the couple put everything into the business, and it turned out to be a gamble that paid off.

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